Fake news – what is advertising’s share of the blame?

Fake news is polluting our public life but responsibility for solving the problem doesn’t lie with just one party, Stevan Randjelovic, Brand Safety Manager, GroupM EMEA explains.

Wouldn’t it be great if there was a silver bullet – one easy person to blame for fake news? That would make solving the problem so much easier, but sadly there is none.

Not that this puts advertising in the clear, because it can be a valuable source of income for those involved in the dark arts of fake news, even if consumers don’t seem to blame brands for what’s in their feeds.

Please read Stevan Randjelovic’s full POV posted on WARC here.