GroupM Adds Acceleration™—a Dedicated Google Marketing Cloud Consulting and Certified Sales Partner Practice—to its Global Offering
- Press Release
- October 7, 2021
New York (October 7, 2021) — GroupM, WPP’s media investment group, today announces that Acceleration, an established data and technology Google consultancy and certified sales partner, joins GroupM. The addition forms a comprehensive offering to help clients optimize and take advantage of Google’s technology in a complex ecosystem to enhance media performance and accelerate their digital transformation.
Acceleration, established in 1999 and part of WPP since 2012, deploys its highly-trained specialists to get data, technology, people and process working in concert to support improved media operations and performance in a privacy-first world. It will help GroupM and WPP clients harness the power of Google’s technology and serve as a “front door” for Google sales teams to access the deep expertise in their marketing and cloud platform technologies.
“With campaigns increasingly outcomes-driven, and audience-first planning becoming the norm, data and technology will increase its share in driving media performance,” said Christian Juhl, GroupM Global CEO. Because of the breadth and depth of Google’s technology solutions enabling precision experiences to its billion users, and our unmatched global scale, Acceleration fits seamlessly within GroupM’s and our agencies’ offering and our evergreen goal to deliver high-performance media programs.”
Through Acceleration, GroupM and WPP clients will benefit from best-in-class Google technology consulting services, including Strategy & Transformation, Technology & Automation, Data & Analytics as well Technology Support & Adoption.
“Because we’ve been doing this for more than 20 years, we’ve been there every step of the way with Google and know the platforms intimately,” said Grant Keller, Acceleration’s Global CEO. “GroupM’s scale now earns us the opportunity to work with some of the world’s most progressive brands to accelerate their media modernization process and support business growth, which is a privilege and enormously exciting. Our deep history with Google’s technology solutions means that clients get the benefit of a partner with 20 years of experience, as we work together to drive business value for clients.”
Previously operated as part of Wunderman Thompson, Acceleration’s expertise can be accessed across WPP throughout its three launch markets—the Nordics, U.K., and U.S. The Acceleration team works alongside thousands of Google-certified sales specialists across GroupM and its agencies.
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.