GroupM Becomes First Media Agency Group to Become Adobe Ambassador
- August 1, 2019
GroupM, WPP’s Australian and New Zealand media investment arm, has become a launch partner for the inaugural Adobe Advertising Ambassador Program.
It becomes the first media agency group to do so, and says being part of the program will help to boost its martech expertise across its agencies, including Mindshare, Mediacom, Wavemaker and Essence.
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