GroupM Forges Global Partnership with Retail Intelligence Leader Shalion to Supercharge Commerce Intelligence Capabilities 

The collaboration with Shalion delivers scaled retail intelligence directly into Open Media Studio to provide clients with enhanced intelligence across the full commerce spectrum of tools and services.

New York (June 12, 2024) — GroupM, WPP’s media investment company, today announced a strategic global partnership with Shalion, a retail intelligence leader. The collaboration integrates Shalion’s advanced retail media, digital shelf analytics, and unified market intelligence across 18 markets and more than 5,000 retailer and category combinations directly into Open Media Studio, the end-to-end media delivery platform built by Choreograph and available as part of WPP Open.  

As a result of the partnership, Shalion’s retail media, content scoring, promotions, ratings & reviews, assortment, pricing, and competitive ad content intelligence signals will be directly integrated into Open Media Studio and available to GroupM client teams.  

 This retail intelligence will fuel GroupM’s full suite of integrated commerce capabilities spanning insights, audience strategy, investment optimization, omnichannel activation, and cross-channel measurement. In addition, GroupM teams across the world will have access to custom diagnostic dashboards that allow for inter and intra-retailer deep dives into media, content, and operations. 

“Our partnership with Shalion is another milestone in how we are bringing retail intelligence to the heart of our marketing processes & technologies.” said Samantha Bukowski, Global Head of Commerce at GroupM. “We’re equipping our teams and clients with holistic, real-time signals that are clear and actionable, while ensuring that there is cross-market rigor & scalability our clients can count on.” 

The partnership provides GroupM clients with several competitive advantages: 

  • An exclusive multi-market, multi-retailer engagement model founded on scale with direct data collaboration; ensuring clients operating in one or multiple countries can rely on the same level of seamless retail intelligence across the globe.  
  • Unified connectivity between Shalion data and GroupM’s AI tools, eliminating gaps between insight and media execution, delivering stronger business results with a higher level of incrementality. 
  • Custom co-developed dashboards and data visualizations tailored for GroupM’s global teams and clients, bridging the gap between media, shelf, and operations data with the ability to assess business health in totality. 

“We’re thrilled to partner with GroupM and be a foundational data layer within their visionary approach to commerce,” said Germán Loewe, Co-founder and CEO of Shalion. “In an increasingly complex retail environment, advertisers need to move faster and smarter than ever before. Our partnership allows GroupM’s clients to instantly translate our robust intelligence into impactful media strategy, investment, and creative optimization at a global scale.” 

The new integrated retail intelligence capabilities follow the recent recognition of WPP as the #1 leader in current services in the 2024 Forrester Commerce Services Wave, and are a further commitment by GroupM to deliver rapid pace, continuous innovation, and an unwavering focus on delivering superior marketing performance.   

About Shalion 

Shalion is a global leader in retailer intelligence, dedicated to empowering brands and agencies to excel in eCommerce. Its integrated retail media and digital shelf solutions span 1,000 retailers across more than 60 countries, enabling clients to enhance retail media strategies, optimize content effectiveness, and achieve superior digital shelf performance. With offices in the US, Europe, and South America, Shalion supports major enterprise brands worldwide, driving growth in an ever-evolving retail landscape. Discover more at 

About GroupM

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

Media Contact

Jared Baiman
[email protected]