GroupM Introduces Co-Engineered Amazon Ads Excellence Monitor
- Press Release
- October 24, 2023
Industry’s first co-engineered monitoring system for Amazon Ads ensures cross-region excellence across 20 custom variables to deliver performance at scale
New York, London, Singapore, October 24, 2023 — GroupM, WPP’s media investment group, today announced the launch of a bespoke Amazon Ads Excellence Monitor for Amazon Ads, designed and co-engineered by teams at GroupM Nexus Commerce and Amazon Ads. The new monitoring system incorporates collective intelligence from across Amazon Ads and GroupM and leverages a data-validated array of more than 20 custom developed variables to measure and monitor media investment in Amazon Ads.
Performance marketing practitioners from across GroupM Nexus Commerce will use the new tool to analyze campaign execution quality across creative, targeting, management, and advertising readiness factors to ensure optimal results.
Now live and monitoring all GroupM clients invested in Amazon Ads, globally the GroupM Nexus Amazon Ads Excellence Monitor assesses quality of advertising execution on Amazon across regions, channels, and agencies against GroupM Nexus standards of excellence to ensure brands get the best possible outcomes from their media investments into Amazon Ads.
Nicolas Bidon, CEO, GroupM Nexus said: “At GroupM Nexus, we are committed to innovating in every channel that matters to our clients’ businesses and commerce is at the forefront of that commitment. The ability to codify best practices for Amazon Ads and then measure consistently to improve media performance and business outcomes with one of the world’s most impactful retailers will create an enormous advantage for our clients.”
Amy Armstrong, Director Global Customer Development Amazon Ads said, “WPP/GroupM has been a valued customer of Amazon Ads since our inception. Our joint customer obsession made us excited to co-develop this new tool with GroupM Nexus. We look forward to seeing the value it will provide for our mutual customers.”
Samantha Bukowski, Global Head of Commerce at GroupM Nexus: “I couldn’t be prouder of how our teams are taking a data-centric approach to evaluating excellence and delivering accountable performance for our clients. As we build even more sophisticated cross-channel commerce capabilities, our work with Amazon serves as a foundation for successfully building trust between agencies, advertisers, and advertising networks and ensuring our clients always know exactly how their investments are delivering results for their business.”
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.