GroupM Introduces Premium Marketplace to Increase Transparency and Efficiency and Power a New Era of Responsible Investment
- Press Release
- February 24, 2022
Enables unified approach for buying CTV, digital video, and display, sets new standards for measurement, and reduces opportunities for fraud and inventory misrepresentation
New York (February 24, 2022) — GroupM, WPP’s media investment group, today announced the introduction of GroupM Premium Marketplace, a unified programmatic marketplace that will increase media buying transparency and efficiency.
Supported by global partnership agreements with Magnite and PubMatic, GroupM Premium Marketplace will provide clients with direct and advantaged access to high-quality publisher inventory underpinned by new standards for performance measurement, further reducing opportunities for fraud and inventory misrepresentation in the media supply chain.
“Today’s programmatic ecosystem has become incredibly complex and inefficient, and clients are rightly concerned about transparency and accountability across the digital and programmatic supply chain,” said Andrew Meaden, GroupM’s Global Head of Investment. “GroupM Premium Marketplace solves these problems for our clients by making the media buying process simpler and more transparent and by using technology to ensure our clients always receive the maximum benefit of GroupM’s unique size and scale.”
GroupM Premium Marketplace is designed to support GroupM’s “one voice” trading philosophy. Building on the success of GroupM Premium Supply, the offering enables a unified approach to buying connected TV, digital video, and display. Through this marketplace, GroupM will centrally manage its media investment, creating competitive bidding advantages, best in market technology costs, and end-to-end supply chain transparency.
The marketplace offering also introduces disruptive new pricing models that are designed to better support client businesses. “GroupM clients will have the ability to select all-inclusive, commission-based or SaaS-based payment options depending on the needs of their business,” said Axel Jonuschies, GroupM’s Managing Partner for Global Programmatic Investment. “Flexibility and affordability when operating large budgets helps our clients be successful, especially with the ongoing transition from traditional TV to programmatic CTV experiences where we can combine the best from both worlds.”
Developed as part of GroupM’s ongoing commitment to brand safety and responsible media investment, GroupM Premium Marketplace further reinforces the company’s longstanding industry leadership and collaboration with publishers and technology partners to ensure safe, high-quality advertising experiences for consumers in both new and established media environments.
GroupM Premium Marketplace is currently available in EMEA and North America and will launch in additional markets over the course of 2022 and beyond.
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence, and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment, and Services, all united in the vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. Discover more about GroupM at www.groupm.com.