GroupM John Montgomery: Brand Safety Is Better, Prices Must Reflect That

Two years after the world’s biggest advertiser lit a fire under a litany of digital advertising supply chain concerns, the world’s biggest ad buyer says things have improved.

Now he hopes advertisers can pay a price that reflects the improvement.

In this video interview with Beet.TV, John Montgomery, GroupM global brand safety EVP, reflects on the speech P&G chief brand officer Marc Pritchard gave to the IAB’s Annual Leadership Meeting in January 2017.

Please Watch the Full Interview with Beet.TV here.