GroupM launches the Africa Media Index
- May 24, 2019
GroupM, WPP’s world-leading global media investment group, launched the ‘Africa Media Index’, its inaugural study on the media landscape in Africa, on 23 May in Sunninghill, Johannesburg. The study aims to provide insights on trends and knowledge of the media sector and how it affects investment, governance, local business and economies.
This study comprises data from 14 African countries, namely: Ivory Coast; Ghana; Nigeria; Kenya; South Africa; Uganda; Zambia; Namibia; Zimbabwe; Tanzania; Mozambique; Botswana; Angola and Ethiopia. It identifies trends that are relevant to industry investors looking to increase their footprint and reach multiple audiences in a meaningful way across Africa. The report focuses on five key categories which are Economy & Business; Media Landscape; Media Consumers; Technology; as well as Governance & Legislation.
Please read the full story on Screen Africa here.