GroupM Produces Record Performance in 2021 According to COMvergence’s Full Year New Business Rankings Report
Leads the industry in total wins and retentions and ranks second overall in net new business globally, first in APAC and Latin America.
Agency networks MediaCom and Mindshare dominate two of the top three agency rankings.
New York (March 10, 2022) — GroupM, WPP’s media investment group, has been ranked highly in the 2021 new business report issued by COMvergence, an independent and international research bureau measuring the performance of major global ad and media agencies, today. The study, which ranks GroupM second overall in net new business globally and first in both APAC and Latin America, reports $11.5 billion in wins and retentions by GroupM agencies in 2021.
GroupM wins and retentions in 2021 were the highest in the industry overall and nearly double its total wins and retentions for 2020. Among agency networks, MediaCom and Mindshare occupy two of the top three results, finishing the year second and third, respectively.
Of GroupM’s top three markets, two were in APAC—China with $2.1 billion in growth and India with $1.2 billion—as the group finished first by a wide margin in one of the world’s fastest growing regions. Additionally, the U.S. saw $2.3 billion in growth last year, a 37% increase over 2020’s totals.
“COMvergence’s report speaks to the strength and momentum of our business,” said Christian Juhl, GroupM’s Global CEO. “Our commitment to responsibility is resonating strongly in the global marketplace. We’re growing the fastest where it matters most, with the right partners, in the right markets, with clients that share our vision for making advertising a force for good in the world. I’m grateful to our teams for the hard work they put into making 2021 a record-breaking year for us and to our clients for the faith and trust they put in us to help them achieve their business goals.”
“Last year was the busiest ever for our industry on the new business front,” said Elizabeth McCune, GroupM’s Global Chief Growth Officer. “In an especially demanding year, GroupM not only demonstrated that we are the most compelling new solution for global brands committed to responsibility and innovation in media and marketing, but we also retained more business from our existing clients than any other group.”
For more information about COMvergence 2021 new business report, visit https://comvergence.net.
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence, and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment, and Services, all united in the vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. Discover more about GroupM at www.groupm.com.