GroupM and Tokopedia Launch First In Market E-Commerce Partnership
- Press Release
- June 25, 2020
Jakarta, Indonesia, 25 June 2020 – GroupM, the media investment group of WPP, announced an industry-leading partnership in Indonesia with Tokopedia – Indonesia’s largest e-Commerce platform with over 90 million monthly active users.
In line with the increased growth of e-Commerce, GroupM has partnered with Tokopedia to give clients more value when they activate campaigns on the platform. As the first agency to unlock this partnership, GroupM clients will benefit from preferred access to new inventory, exclusive benefits on advertising and promotions, including Tokopedia Festive Campaigns such as the upcoming Tokopedia 11th Anniversary campaign in August 2020.
The aim of the partnership is to unlock the potential of e-Commerce for clients. Tokopedia will empower GroupM and its agencies to leverage its marketing solutions and tools, like TopAds, to drive business growth and improve the shopper experience. Through this partnership, GroupM and its agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) will offer clients a holistic e-Commerce solution from strategy to performance marketing, off and on the platform.
Himanshu Shekhar, CEO of GroupM Indonesia, commented on the partnership, “We are absolutely bullish about accelerating the growth of e-Commerce together with Tokopedia and our clients. Through this strategic partnership, we hope we can further strengthen our e-Commerce capability to build our clients’ businesses. Given the impact of COVID-19, we see e-Commerce as a key pillar in stimulating more demand, and helping not just our clients, but also the economy.”
Kevin Mintaraga, Tokopedia’s Vice President said, “We are excited to form a partnership that combines Tokopedia’s expertise in understanding e-Commerce’s data centric consumer behaviour and end-to-end marketing funnel from generating awareness to converting purchases, with GroupM’s vast variety of clients, strong market knowledge and understanding of customer insights, media planning, and Return of Advertising Spend (ROAS) driven marketing. Through this partnership, we will help brands to drive growth on their online sales, while ensuring we deliver the best possible ROAS to the brand.”
The Tokopedia partnership will be managed by the GroupM Commerce Indonesia team, which is led by Jennifer Marquet-Béraud.
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.