GroupM Tops the WARC Media 100 List for Sixth Year Running
- March 14, 2023
EssenceMediacom tops the network and agency rankings
GroupM dominates the top 10 agencies list with eight offices from across EssenceMediacom, Mindshare and Wavemaker taking spots
Mindshare Worldwide and Wavemaker feature in the top 20 networks of the Media 100
London (March 14, 2023) — Today, WARC (World Advertising Research Center) ranked GroupM as the number one company in its Media 100 List 2023 for the sixth year in a row.
EssenceMediacom, which launched in January 2023 following the merger of Essence and MediaCom, topped this year’s network ranking. GroupM dominated the top 10 agencies category, with EssenceMediacom New York, Wavemaker Mumbai, EssenceMediacom Singapore, EssenceMediacom Sydney, EssenceMediacom London, Mindshare Mumbai, Mindshare Shanghai and Mindshare Stockholm all ranking.
GroupM agencies were also responsible six of the client campaigns featured in WARC’s top 10 list. EssenceMediacom Singapore, in partnership with Grey Tokyo, came in third place overall for Versus, a series of ground-breaking films for P&G’s SK-II to mark the Tokyo 2020 Olympics. The animated series celebrates the resilience of female athletes including Simone Biles, Mahina Maeda and Kasumi Ishikawa in the face of societal pressures and the challenges of social media for women.
WARC is the publisher of respected industry journals including Admap and the Journal of Advertising Research. As part of Ascential, WARC services more than 75,000 marketers and advertisers around the world by providing actionable insights, evidence and best practices. The WARC Media 100 ranks the world’s most awarded media campaigns and companies and is recognised as an industry benchmark for global media excellence.
Christian Juhl, Global CEO of GroupM, WPP’s media investment company, said: “The WARC Media 100 is the ultimate tribute to excellence at scale in our industry. For Mindshare, Wavemaker and EssenceMediacom teams around the world to represent the best of this year’s list so comprehensively is the truest possible testament to the creativity and expertise of our people. It also represents the incredible partnerships we have with our clients and the commitment they bring to collaboration and innovation, without which none of these awards would be possible.”
This is also the third straight year of Mindshare having three offices ranked among the top 10. Between 2020-2022, Mindshare held the top overall spot in WARC’s media agency network ranking.
For further information on the Media 100, and to view this year’s complete list, click here.