How Marketers Can Use Social and E-commerce During the Holiday Period
In its annual holiday forecast, Deloitte projects that retail sales overall will increase by 4.5-5% to reach $1.1tn compared to last year in the US market alone. Additionally, e-commerce sales will experience a growth of 14% to 18% to hit as much as $149bn.
And with the busy holiday shopping season right around the corner, brand marketers continue to sharpen their focus on promotional campaigns fueled by social media and e-commerce sites.
Here, I will take a look at some of the opportunities afforded to retail advertisers via the most popular sites, including Facebook, Instagram, Amazon, and Pinterest.
Please read Kieley Taylor’s full opinion in The Drum here.