Instagram Has The Potential To Be A Full Funnel Commerce Platform

Of all the trends accelerating due to COVID-19, the uptick in ecommerce is the one most likely to stick – and Instagram is well suited to benefit, says Kieley Taylor, global VP of social at GroupM.

Instagram already has sky high engagement, influencers pumping out content despite production studios on lockdown and an existing investment in commerce-related features.

Also, it’s set to see the largest percentage increase in time spent by users this year compared with Facebook and Snapchat, as per numbers released by eMarketer on Tuesday. EMarketer previously estimated that daily time among adult Instagram users would increase by 24 seconds in 2020. Now, it’s predicting a 13.8% jump to nearly 30 minutes per day – an almost four-minute increase over 2019.

Read more on AdExchanger.