We are thrilled to announce that Jason Wescott, Global Head of Commerce Solutions, GroupM Nexus, has been appointed as Chair of the Retail Media Committee at IAB Europe. This is a well-deserved recognition of Jason’s expertise and leadership in the digital marketing and advertising ecosystem.
The IAB Europe Retail Media Committee is a multi-stakeholder group which aims to increase understanding of the retail media advertising ecosystem, enable cross-stakeholder initiatives, and develop standards, particularly in the area of metrics and measurement, so that retail media advertising in Europe can thrive.
The appointment comes at an exciting time following the release of IAB Europe’s 101 Guide to Retail Media report, which features contributions from Jason and other GroupM leaders. The report highlights the importance of retail media advertising in Europe as well as the need for cross-stakeholder initiatives and standardized metrics for measurement. As Chair of the Retail Media Committee, Jason will be instrumental in driving these initiatives forward.
Whilst we are already shaping Europe’s Retail Media Industry within our respective businesses, we have an exciting and critical job ahead, united under the banner of IAB Europe, to improve the Digital Retail Media industry in Europe so advertisers can thrive, and we all benefit.
I look forward to helping us build on the brilliant work this group has already delivered and contributing over the next two years.”
— Jason Wescott
Jason joins a distinguished list of GroupM leaders who contribute to the IAB Europe Retail Media Committee:
Laura Badea, Partner, Digital Commerce, Wavemaker
Lauren Douglas, Product and Innovation Manager, GroupM Nexus
Larisa Dumitru, Head of eCommerce EMEA, GroupM Nexus
David Fieldhouse, Head of Commerce UK, GroupM Nexus
At GroupM, we are proud to have such a talented and influential leader on our team. This appointment and the release of the Retail Media report highlight GroupM’s commitment to driving innovation and growth in our industry.
Congratulations to Jason and all those involved in this important work!