How the Ad Industry is Working to Move Away From the ‘Mad Men’ Era

  • News
  • July 10, 2018

Lindsay Pattison, chief transformation officer at GroupM and WPP, talks to MarketWatch about the unique challenges the ad industry is facing as it moves towards a global digital-first media environment, the need for both Macro and Micro brand moments, and the end of the ‘Mad Men’ era.

Watch the full interview here.