MediaCom Tops COMvergence New Business Barometer for 2018

MediaCom has been named as the world’s most successful agency network of 2018 in the COMvergence New Business Barometer Full Year 2018 report.

MediaCom’s net gains of $2.2bn in new business billings (which includes $2bn in the top 12 countries) factors in $893m of retained business. Key account wins for MediaCom during this period included adidas, Bose, Mars and Hilton, while the agency also retained the Shell account after competitive pitches, along with Sky in the UK.