Nikki Stone Announced As CEO Of Wavemaker Canada

Toronto, Canada – September 19, 2023 – Wavemaker Canada announced today that Nikki Stone has been named Canadian CEO, effective September 26th. Stone will serve on GroupM Canada’s Executive Committee to represent Wavemaker Canadian operations in addition to the Wavemaker Americas exco board.

“Nikki stood out as the leading choice as she demonstrated the breadth of expertise needed to tackle the challenges our clients face today”, said GroupM Canada CEO, Kevin Johnson “That expertise, coupled with her unwavering drive, track record for growth, and a human approach positions her as the perfect leader for Wavemaker and it’s people in Canada.”

“Wavemaker’s philosophy of reinventing media and creativity, positively proving growth for clients mirrors my personal passion and values. The company’s views on Diversity, Equity, and Inclusivity as well as the importance they place on innovation have been something I’ve long admired,” said Stone. “So, when the opportunity arose to join a team that supported the values and goals I align with, it was an opportunity I needed to pursue.”

Stone brings with her an impressive media industry track record, marked by a strong focus on measurable growth strategies. As the former Executive Vice President and Managing Director at Zenith Canada, her leadership has been synonymous with brand revitalization, innovation, and consistently delivering outstanding client results.

“We are thrilled to welcome Nikki to the Wavemaker family,” commented Sharb Farjami, CEO, Wavemaker North America. “As we continue pursuing aggressive growth targets, Nikki’s blend of experience, vision, and energy will be invaluable. While she’ll focus on our Canadian operations, she will sit firmly as a part of our Wavemaker North America Leadership team.

Dedicated to leading with purpose, Stone also sits on several boards, including Spark Centre, CMDC, and Brainwaves.

Stone will lead the already strong Wavemaker Canada Executive Committee consisting of: Andy Braunston, CSO, Patrick Renard, CFO, Cory Chisholm, VP Operations, Chimi Nwagbara, VP Investment, Corissa Henry, VP Marketing Sciences and Alice DiGiovanni, VP Client Leadership.

About Wavemaker

We believe there is always a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our 7,200 people across 90 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses. We are a part of GroupM, WPP’s global media investment management company, with offices in Canada in Toronto and Montreal. Wavemaker Canada has been named on the ‘Great Places to Work’ list seven years running, including recognition for Inclusion, Workplaces for Women and Mental Wellness. Discover more on, Twitter and LinkedIn.

Media Contact

Tammy Gilmer
Director of Marketing & Communications, GroupM Canada
[email protected]