Social Distancing With Friends: Brian Wieser

Brian Wieser has never been busier – and that includes his time as an investment banker on Wall Street. 

“Every day is like learning 10 years of information,” he said.

As GroupM’s global head of intelligence, Brian absorbs massive amounts of economic and governmental data surrounding the crisis and modeling out different scenarios. He drills deeper into the economics of industry verticals to understand the impact on GroupM clients.

“You can’t have a view on how clients should be thinking about their media spending …unless you can start with a view on how the economy will evolve,” he said.

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