Xaxis UK Launches New Six-Second Ad Format

Xaxis Short-Form Video provides an innovative six-second video advertising format available for the first time across Twitter, Snap, Spotify and Global’s digital products

LONDON, 19 SEPTEMBER 2018 – Xaxis, the Outcome Media Company and GroupM’s programmatic media company, today launches its new Short-Form Video product, which allows clients to run campaigns across a selection of premium partners including Twitter, Snap, Spotify, and Global – driving increased digital video advertising reach and engagement.

Offering a mobile-first, six-second video ad format, the new Short-Form Video product is the first of its kind to offer a solution outside of YouTube and Facebook, opening up programmatic opportunities across Twitter, Snap, Spotify, and Global.

Compatible alongside other Xaxis video products, the six-second ad format allows advertisers to capitalise on evolving consumer behaviour and reach 27m UK consumers in brand-safe, premium environments. When used in conjunction with data and analytics tool [m]PLATFORM Audiences, targeting decisions are enhanced – strong early results demonstrate that 70% of video ads were viewed through to completion, which is 10X higher than Facebook’s comparable offering.

“Short-Form Video presents advertisers with the opportunity to deliver snackable content to consumers in a way that guarantees better brand recall and affinity,” said Harry Harcus, MD at Xaxis UK. “We’re pleased to launch the first product of its kind that delivers a cost-effective way to extend digital video advertising reach and frequency across premium social media channels, while complementing longer-form video content. Delivering content to consumers in an engaging, relevant and bite-sized format is a winning formula for advertisers and consumers alike.”

Lucy O’Dwyer, Head of Video Solutions at Twitter UK, commented: “We’re pleased to partner with Xaxis to offer access to In Stream video inventory on our platform programmatically for the first time. We believe short-form video has the power to connect consumers to compelling, brand-safe video ad content and drive positive shifts in key brand awareness metrics for advertisers.”

Xaxis Short-Form Video is now available in the UK, with a planned roll-out to other countries to follow. 

About Xaxis

Xaxis is The Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.