A network like no other. GroupM’s Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and specialty service businesses like Xaxis, ESP, and Motion Content Group are leading global operations with distinct points of view about brand opportunities in the world around us.
"We believe that everything begins and ends in media."
Nick EmeryGlobal CEO, Mindshare
Mindshare is at the very heart of the most exciting business on the planet: media. More speed. More channels. Every aspect of human life has been transformed by changes in media. We're living in the most exciting period the world has ever seen. We're having fun with more words, pictures and stories than we could ever have dreamed.
"We transform your communications thinking."
Stephen AllanGlobal CEO, Mediacom
MediaCom believes everything is connected and that means media agencies must think and operate in a new way. MediaCom is The Content + Connections Agency, shorthand for our unique approach to planning and buying across paid, owned and earned media which optimizes our clients' entire system of content and connections - not just individual channel silos. By focusing on the totality of our clients' communications, we are able to deliver step-changing media effectiveness improvements versus marginal performance gains. We call that transforming your business through systems thinking.
"Making waves happens when media, content and technology come together - activating against our unrivalled purchase journey understanding for the clients we represent."
Tim CastreeGlobal CEO, Wavemaker
Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology. We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values which are Passionate, Agile, Collaborative, Entrepreneurial and Diversity. We are a part of GroupM, WPP’s global media investment management company.
"We solve some of the toughest challenges of today’s digital marketing landscape with the world’s very best talent."
Christian JuhlGlobal CEO, Essence
Our mission is to make advertising more valuable to the world, because we believe that digital advertising done well is more meaningful and more effective. We help some of the world’s most exciting brands earn relevant connections with their customers through experiences that are instantly captivating so consumers choose to spend time with their brand. Our insightful placements, innovative measurement and relentless optimization happen in a culture of complete transparency and accountability. Whether helping to build brands, or drive sales, we help our clients get the most from the rapidly evolving ecosystem.
"Understanding consumer behavior and the data it creates in a multi screen world is at the center of everything we do."
Jess BurleyGlobal CEO, m/SIX
m/SIX is one of the fastest-growing media planning and buying agency’s in the group, with 30 offices spanning three continents. We describe ourselves as BORN AGILE. We work best with clients for whom smart media thinking is business critical, and extraordinary response is driven through innovation and fast activation. At m/SIX we’re leading the way in smarter uses of data and technology in media. We have better conversations with consumers delivering better results for our clients. We are a 50:50 joint venture between GroupM and the &Partnership, an agency group comprising of specialist agencies in Creative CRM, PR, Content and Media. It’s why we treat every brief with a full service mentality, focusing on creative outcomes that drive business changing metrics. Our partnership with GroupM delivers the scale that guarantees our clients not only great media pricing, but more importantly in today’s landscape, gives us access to the largest media data pool. Accessed by our analysts it gives us the best go to market insight, delivered through market leading technology and tools to enable real time optimisation and results.
"We solve audience fragmentation and cut through the clutter to deliver higher return for digital marketing investments."
Nicolas BidonGlobal CEO, Xaxis
Xaxis programmatically connects advertisers to audiences across all addressable channels to deliver measurable outcomes for brands. Through the expert use of proprietary data and advertising technology, along with unparalleled media access, Xaxis delivers scalable media solutions for clients in 47 markets across North America, Europe, Asia Pacific, Latin America, the Middle East and Africa. Advertisers working with Xaxis and its specialist companies, Triad Retail Media, Light Reaction and plista, achieve exceptionally high return on advertising spend. For more information, visit www.xaxis.com
"Sports and entertainment are driving forces in media and we want to serve the market better by assisting rightsholders in optimizing their properties and creating more winning partnerships with leading brands."
Laren UkmanCEO, ESP Properties
ESP Properties is a new type of sports and entertainment marketing agency, dedicated to helping rightsholders generate and increase revenues from audiences, media and brands by taking advantage of digital and data-driven changes in the media landscape, and unlocking greater value from their audiences and brand partnerships. We work with federations, events, teams, venues, media publishers and other properties around the world, helping them better understand their audiences, develop more relevant ways to engage with them, and provide potential brand partners more valuable ways to connect with their communities of fans. We have an extensive network and deep insights into what it takes to create successful partnerships, and we work closely with GroupM and WPP agencies to find the best possible partnership opportunities for their clients.
"We invest and partner with the world’s leading talent, producers and distributors to fund, develop, produce and distribute premium content for the global benefit of our content partners and networks, platforms and advertisers."
Richard FosterCEO, Motion Content Group
Motion’s objective is to help create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers. We achieve this by continuing to invest into the content industry and lead the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers and distributors.
U.S. based Catalyst is a leading search marketing agency comprised of the best search professionals in the world. Catalyst continually innovates new search solutions by questioning “why?” and then “why not?” The curiosity and passion at Catalyst means groundbreaking solutions for clients that fuel marketing results.
Finecast, an addressable TV company, enables advertisers to precision-target audiences in on demand, linear and live streaming TV environments. It’s the first addressable TV company in the U.K. delivering targeted advertising via a single point of access to audiences across multiple TV channel brands, pay-TV platforms and set top boxes, a range of video on demand (VOD)/catch up TV services, over-the-top providers, and game consoles – all combined for scale. Finecast builds targeting segments from socio-economic, life stage, purchase and financial data to identify and reach precise audience profiles on the big screen.
Midas Exchange is a consultative-focused media and asset trading firm that provides innovative, strategic marketing and financial solutions to business-savvy executives and their corporations. Our position as a WPP company enables us to develop and execute transformative media and asset trading programs that deliver higher ROI and sales revenue for our clients and partners.
Modi Media is a U.S. based advanced television business. Working with companies across a wide technological and data driven spectrum, Modi connects brands to consumers in an addressable way, enabling GroupM's agencies to enable smarter targeting of consumers through television.