A network like no other. GroupM’s Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and specialty service businesses like Xaxis, Motion Content Group and Performance Media Group are leading global operations with distinct points of view about brand opportunities in the world around us.
"We believe that everything begins and ends in media."
Nick EmeryGlobal CEO, Mindshare
Mindshare was born in Asia in 1997, a WPP start up with a desire to change the media world. Now, they are a global network with 116 offices in 86 countries and billings of $17B. Mindshare is the largest agency in GroupM, WPP’s media investment management arm, which is the #1 media holding group globally with billings of $48B (Source: COMvergence 2018). Mindshare aims to be their clients’ lead business partner, to grow their client's business and drive profitability through adaptive and inventive marketing. They do this through speed, teamwork and provocation because in today’s world everything begins and ends in media. Mindshare creates new things and has fun doing it.
"We transform your communications thinking."
Stephen AllanWorldwide Chairman & CEO, Mediacom
MediaCom helps brands unlock growth through media. By applying our Systems Thinking approach to data, technology and creativity we design communication strategies that grow brands and generate sales.
As part of WPP and GroupM, we have access to the richest data sets and most robust benchmarks in the business.
Our success is underpinned by our belief “People First, Better Results” that if we invest in our people, we’ll deliver better results not only for our teams but for our clients.
MediaCom’s global client roster includes adidas, Coca-Cola (TCCC), Dell, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony.
In 2018, MediaCom became the first network to hold all six major Media Network of the Year titles concurrently: Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100.
"Growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. Exceptional growth now requires uncomfortable change. This change demands courage, from our clients and from our people. Wavemaker understands this, we must live our name which reflects a provocative, even fearless attitude."
Toby JennerGlobal CEO, Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our 7,600 people across 90 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses.
"We're leading the movement toward trust and relevance in modern marketing, uniting data science and creativity to deliver the world's most valuable advertising."
Kyoko MatsushitaGlobal CEO, Essence
Essence's mission is to make advertising more valuable to the world. We pioneer the use of analytics and technology to create valuable, relevant, and trustworthy advertising and offer flexible, collaborative partnerships and services designed to help 21st century business leaders identity sources of future growth. We're known for our ability to unite data science and technology to enhance the strategy, creativity, and human expertise behind our work and a platform-based service model that fosters collaboration and enables high-frequency decision making.
"Understanding consumer behavior and the data it creates in a multi screen world is at the center of everything we do."
Jess BurleyGlobal CEO, m/SIX
m/SIX is a progressive and entrepreneurial international media network that was born digital. The agency prides itself on its pioneering, energetic approach and honest culture. With over 40 offices worldwide, m/SIX is backed by WPP, the world's largest communications agency network, and embraces a unique ownership structure between The&Partnership and GroupM. m/SIX specialises in driving commercial, as well as audience growth, in today’s data and tech-led media landscape, and is an industry leader in transparency, martech and next-generation audience insight. Clients include Toyota, Lexus, News Corp, AstraZeneca, Aetna, Just Eat, Britvic and TalkTalk.
"With outcome-driven media, we want to move away from traditional digital buying metrics to bring more accountability to the digital supply chain and help marketers achieve programmatic results that tie more closely to their strategic marketing goals."
Nicolas BidonGlobal CEO, Xaxis
Xaxis is The Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Xaxis is a part of the Performance Media Group.
"We invest and partner with the world’s leading talent, producers and distributors to fund, develop, produce and distribute premium content for the global benefit of our content partners and networks, platforms and advertisers."
Richard FosterCEO, Motion Content Group
Motion Content Group invests in premium content to create value and opportunities for partners and advertisers combining entertainment, media and advertising. Motion uses its expertise, innovation and global infrastructure to fund, develop, produce & distribute both owned and third-party licensed content. Partnering with the world’s leading producers and distributors to deliver premium content to networks and platforms, supporting their editorial, creative and commercial requirements. Headquartered in London and Los Angeles, Motion currently operates in 29 countries worldwide and has a broad range of award-winning programming distributed globally. Motion’s content investments include Channel 4’s ground-breaking social media reality series THE CIRCLE (Studio Lambert/Motion) with international versions in production for Netflix; family game show WILD THINGS, with local productions including Russia, China and Argentina, and Germany; long running series BEN FOGLE: NEW LIVES IN THE WILD (Renegade/Motion) and Indian talk show No.1 YAARI, now produced in five languages.
"True performance is not defined by simple metrics or marginal progress; it is evident only in the growing success of our clients’ businesses. Our team of performance media experts is driven by that singular obsession: driving real business results for our clients."
Brian GleasonCEO, Performance Media Group
Performance Media Group is dedicated to improving media performance, accelerating innovation, and enhancing the success of our clients’ businesses. Xaxis, Triad, Finecast, and plista are leaders in applying advanced technology and intelligent data in inventive ways to serve advertisers and enrich audiences. Performance Media Group activates the extensive international resources and rich talent network of these companies, identifying the unmet needs of our clients and scouting new media opportunities in order to build scaled solutions that maximize performance for 4,000+ clients across 50 global markets.
Catalyst is a specialty search, social, and ecommerce marketing agency. Catalyst specializes in digital solutions that are innovative and effective, and that consistently deliver business results for Fortune 1000 companies. From advanced Amazon Advertising strategies to sophisticated search campaigns, Catalyst offers industry leading capabilities required for best in-class search and social programs. With 20+ years of experience, Catalyst is the agency that brands hire when they need more forward-thinking strategies, more valuable insights, and ultimately, better business results from their search and social channels.
Finecast, an addressable TV company, enables advertisers to precision-target audiences in on demand, linear and live streaming TV environments. It’s the first addressable TV company in the U.K. delivering targeted advertising via a single point of access to audiences across multiple TV channel brands, pay-TV platforms and set top boxes, a range of video on demand (VOD)/catch up TV services, over-the-top providers, and game consoles – all combined for scale. Finecast builds targeting segments from socio-economic, life stage, purchase and financial data to identify and reach precise audience profiles on the big screen.
Midas Exchange is a media execution and asset trading firm that provides innovative, strategic marketing and financial solutions to brands and their corporate parent companies. We deliver customized trade models that maximize marketing and financial benefits. Midas Exchange launched as a wholly owned subsidiary of WPP in 2010.
Modi Media is a U.S. based advanced television business. Working with companies across a wide technological and data driven spectrum, Modi connects brands to consumers in an addressable way, enabling GroupM's agencies to enable smarter targeting of consumers through television.