Agencies and Businesses

A network like no other. GroupM’s Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and specialty service businesses like Xaxis, Motion Content Group and Performance Media Group are leading global operations with distinct points of view about brand opportunities in the world around us.

Global

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"We believe that everything begins and ends in media."

Nick Emery

Global CEO, Mindshare

Mindshare is at the very heart of the most exciting business on the planet: media. More speed. More channels. Every aspect of human life has been transformed by changes in media. We're living in the most exciting period the world has ever seen. We're having fun with more words, pictures and stories than we could ever have dreamed.

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"We transform your communications thinking."

Stephen Allan

Global CEO, Mediacom

MediaCom believes everything is connected and that means media agencies must think and operate in a new way. MediaCom is The Content + Connections Agency, shorthand for our unique approach to planning and buying across paid, owned and earned media which optimizes our clients' entire system of content and connections - not just individual channel silos. By focusing on the totality of our clients' communications, we are able to deliver step-changing media effectiveness improvements versus marginal performance gains. We call that transforming your business through systems thinking.

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"Making waves happens when media, content and technology come together - activating against our unrivalled purchase journey understanding for the clients we represent."

Tim Castree

Global CEO, Wavemaker

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology. We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values which are Passionate, Agile, Collaborative, Entrepreneurial and Diversity. We are a part of GroupM, WPP’s global media investment management company.

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"We solve some of the toughest challenges of today’s digital marketing landscape with the world’s very best talent."

Christian Juhl

Global CEO, Essence

Our mission is to make advertising more valuable to the world, because we believe that digital advertising done well is more meaningful and more effective. We help some of the world’s most exciting brands earn relevant connections with their customers through experiences that are instantly captivating so consumers choose to spend time with their brand. Our insightful placements, innovative measurement and relentless optimization happen in a culture of complete transparency and accountability. Whether helping to build brands, or drive sales, we help our clients get the most from the rapidly evolving ecosystem. 

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"Understanding consumer behavior and the data it creates in a multi screen world is at the center of everything we do."

Jess Burley

Global CEO, m/SIX

m/SIX is the UK's fastest-growing media planning and buying agency. A progressive and entrepreneurial international media network that was born digital. The agency prides itself on its pioneering, energetic approach and honest culture. With over 40 offices worldwide, m/SIX is backed by WPP, the world's largest communications agency network, and embraces a unique ownership structure between The&Partnership and GroupM. m/SIX specialises in driving commercial, as well as audience growth, in today's data and tech-led media landscape, and is an industry leader in transparency, martech and next-generation audience insight. Clients include TalkTalk, Toyota, Lexus, News Corp, AstraZeneca, Aetna, Britvic and Virgin Money.

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"With outcome-driven media, we want to move away from traditional digital buying metrics to bring more accountability to the digital supply chain and help marketers achieve programmatic results that tie more closely to their strategic marketing goals.

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Nicolas Bidon

Global CEO, Xaxis

Xaxis is The Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. 
 

Xaxis is a part of the Performance Media Group.

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"We invest and partner with the world’s leading talent, producers and distributors to fund, develop, produce and distribute premium content for the global benefit of our content partners and networks, platforms and advertisers."

Richard Foster

CEO, Motion Content Group

Motion’s objective is to help create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers. We achieve this by continuing to invest into the content industry and lead the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers and distributors. 

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"True performance is not defined by simple metrics or marginal progress; it is evident only in the growing success of our clients’ businesses. Our team of performance media experts is driven by that singular obsession: driving real business results for our clients."

Brian Gleason

CEO, Performance Media Group

Performance Media Group is dedicated to improving media performance, accelerating innovation, and enhancing the success of our clients’ businesses. Xaxis, Triad Retail Media, Finecast, plista, and Emergent are leaders in applying advanced technology and intelligent data in inventive ways to serve advertisers and enrich audiences. Performance Media Group activates the extensive international resources and rich talent network of these companies, identifying the unmet needs of our clients and scouting new media opportunities in order to build scaled solutions that maximize performance for 4,000+ clients across 50 global markets.

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Regional

U.S. based Catalyst is a leading search marketing agency comprised of the best search professionals in the world. Catalyst continually innovates new search solutions by questioning “why?” and then “why not?” The curiosity and passion at Catalyst means groundbreaking solutions for clients that fuel marketing results.  

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Finecast, an addressable TV company, enables advertisers to precision-target audiences in on demand, linear and live streaming TV environments. It’s the first addressable TV company in the U.K. delivering targeted advertising via a single point of access to audiences across multiple TV channel brands, pay-TV platforms and set top boxes, a range of video on demand (VOD)/catch up TV services, over-the-top providers, and game consoles – all combined for scale. Finecast builds targeting segments from socio-economic, life stage, purchase and financial data to identify and reach precise audience profiles on the big screen.

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Midas Exchange is a consultative-focused media and asset trading firm that provides innovative, strategic marketing and financial solutions to business-savvy executives and their corporations.  Our position as a WPP company enables us to develop and execute transformative media and asset trading programs that deliver higher ROI and sales revenue for our clients and partners.

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Modi Media is a U.S. based advanced television business. Working with companies across a wide technological and data driven spectrum, Modi connects brands to consumers in an addressable way, enabling GroupM's agencies to enable smarter targeting of consumers through television.

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