This Year, Next Year: China Mid-Year Forecast Report

This Year, Next Year: China Media Forecasts (2020 Summer Edition) is an organic part of the media research by GroupM China Knowledge, the report oversees the status and trend of the major media, covering Internet, TV, OOH, Radio and Print, unveiling a holistic view of landscape and foresight of China media market. The report forecasts China advertising spending exceeding 626.2 billion RMB with a slight down at 2.8% in 2020, far better than the 11.8% of global drop-down expectation. China economy have stepped into the resumption stage, thanks to the effect by industrial support and economic stimulus policies, next year is expected to achieve a rebound with a considerate growth.