Hanlon To Lead Transformation Program Focused on Excellence in Data, Analytics, Automation and Accountability
New York, NY, March 13, 2019 – GroupM, WPP’s world-leading media investment group, today named Evan Hanlon Chief Strategy Officer for its U.S. business. Reporting to GroupM’s North American CEO, Tim Castree and serving on his Executive Committee, Hanlon will help direct all strategic decisions, with concentration in two spheres, leading an active transformation program initiated by Castree and a task force of GroupM and agency executives, and deepening the power of GroupM’s offer in data, analytics, technology and automation.
Most recently, Hanlon was President of [m]PLATFORM US, where he was focused on empowering GroupM’s agencies and clients with data and technology supporting addressable media planning, activation and analytics. His new role, an expansion on some of his prior responsibilities, recognizes the increasing importance data-driven insights in audience planning across all media, addressable and non-addressable, and the development of capabilities for more holistic, borderless media planning and activation through to commerce. Additionally, GroupM is building a Program Management Office, reporting to Hanlon, which will accelerate GroupM’s transformation initiatives focused on innovation and sharing of best practices via centers of excellence serving GroupM’s agencies and their clients.
“Last year, we formed a task force of executives from across GroupM’s agencies to envision our future, how we would evolve to help our clients through digital transformation and the massive changes in consumer behaviors across media consumption, brand engagement and commerce,” said Castree. “Evan was an integral part of this team, and through his contributions, it became clear he was the right team member to lead our execution against the strategy we developed -- and see to our strategy evolution long-term.”
GroupM is the world’s leading media investment company responsible for more than $45B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.
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