January 20, 2017

First 'Tagline' Podcast Features Chief Digital Officer Rob Norman

Ever wish you could have a drink with DDB's Wendy Clark, GroupM's Rob Norman or McCann's Rob Reilly?

Well, now you can. That trio christened the first 'Tagline' podcast presented in conjunction with Ad Age and iHeartRadio and sponsored by Diageo's Bulleit Frontier Whiskey. This first episode of the 30-minute podcast begins Feb. 6 and is a lively discussion led by GroupM Chief Digital Officer Mr. Norman about whether advertising creates culture or chases it.

Among the issues tackled as Bulleit's mixologist serves up cocktails for DDB President-CEO North America Ms. Clark, McCann Worldgroup Global Creative Chairman Mr. Reilly and GroupM chief digital officer Mr. Norman, and are why the Super Bowl is such a key cultural moment; the role of advertising in consumers lives; and what the industry learned from the presidential election.

Here's a sneak peek at a few quotes.

On the role of advertising in culture: "Advertising is an uninvited guest" in people's lives, said Ms. Clark, noting that Americans are exposed to 6,000 brand messages a day. To stand out, you need to give them a reason to pay attention, or as she called it, a "so what." Mr. Reilly added that advertising isn't about a campaign but a platform that can can take a brand into the next hundred years. It's about "bringing something meaningful into people's lives."



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