GroupM Appointed Global Media Partner to Allianz
GroupM agency Mindshare to lead the business globally and in most major markets.
London (December 11, 2023)— GroupM, WPP’s media investment group, today announced its appointment as global media partner of record to Allianz Group, one of the world’s leading insurers and asset managers that serves more than 122 million customers in over 70 countries. The Group, with more than 315,000 agents and brokers, successfully deploys a global ‘One Brand Strategy’, bringing together various entities under the purpose-led Allianz master brand. Allianz is acknowledged as the world’s leading insurance brand and under the 35 top global brands according to the most recent Best Global Brands Ranking.
Multiple GroupM agencies will service the account on both a global and market-by-market basis with Mindshare leading the business globally and in two thirds of markets. mSix&Partners will support the business in Germany, where Allianz is headquartered. EssenceMediacom will continue to service Allianz in nine international markets where it was the incumbent. The remit includes responsibility for full-funnel media strategy, planning, buying, and campaign execution.
GroupM and its agencies were selected by Allianz for the ability to coordinate effective and consistent media performance globally while also delivering deep market-level expertise to help local teams navigate market-level complexity.
Dr. Christian Deuringer, Head of Global Brand Management & Marketing at Allianz SE said: “With the new partnership, we are able to deploy our One-Brand strategy perfectly and connect with our customers in an even more relevant way across the entire customer journey. The new set-up combines the strengths of globally managed strategies with tailored roll-outs in local markets. We also expect significant synergies through more standardized processes and performance measurement.”
“Millions of people around the world trust Allianz to safeguard their futures for good reason,” added Adam Gerhart, Global CEO for Mindshare. “We’re excited to have the opportunity to help such a respected brand and responsible company harness the power of media to unlock new levels of growth, engagement, and marketing performance.”
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
The Allianz Group is one of the world’s leading insurers and asset managers with more than 122 million* private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 706 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.7 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2022, over 159,000 employees achieved total revenues of 152.7 billion euros and an operating profit of 14.2 billion euros for the group***.
* Including non-consolidated entities with Allianz customers.
** As of September 30, 2023.
*** As reported – not adjusted to reflect the application of IFRS 9 and IFRS 17.