GroupM North American CEO Tim Castree speaks on Connected TV Panel at Cannes Lions

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Tim Castree, GroupM’s North America CEO, joined a panel of leaders from NBC, Hulu, and Procter & Gamble in Cannes to discuss the emerging world of Connected Television, particularly where networks and providers are pioneering new distribution models, and where advertisers are starting to apply data to understand consumer viewing behavior more precisely.

The panel, hosted by The Trade Desk, can be seen in its entirety here

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