GroupM: Opportunity & Hazard - 2020 and Beyond

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GroupM’s newest publication, Opportunity and Hazard: 2020 and Beyond, authored by Rob Norman and Brian Wieser, offers perspectives on foundational technologies and issues we believe are most likely to impact consumer adoption of products and services: bandwidth, increasing machine 'intelligence,’ application of identity, and what comes after the most successful consumer product in history – the smartphone. GroupM’s analysis considers the context of privacy, brand safety and the impact of "direct brands."  The new publication is available for direct download by clicking the PDF icon. 

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