May 23, 2016

GroupM Proudly Supports TAG’s Launch Anti-Fraud Certification Program

WASHINGTON, May 23, 2016 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today announced the launch of its cornerstone anti-fraud certification program, which will award TAG "Certified Against Fraud" seals to buyers, sellers, and intermediaries in the digital advertising supply chain who meet rigorous anti-fraud requirements.

More than thirty leading digital advertising companies and ad agencies have already agreed to participate in the program and undergo TAG anti-fraud certification, including Amobee, AppNexus, Collective, comScore, DoubleVerify, Dstillery, engage:BDR, Exponential, Forensiq, Horizon Media, Index Exchange, Integral Ad Science, Interpublic Group, MediaMath, Moat, ndp, News Corp, Omnicom Group, OpenX, Publicis Worldwide, RhythmOne, Rocket Fuel, Rubicon Project, Sociomantic, sovrn, SpotX, TubeMogul, White Ops, WPP, Yahoo, and Zemanta.

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