GroupM Publishes South Asia Digital Casebook

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At the start of 2016, India has the second largest Internet user base globally. India today has more Internet users than the entire population of the U.S.A! The digital story is upbeat in the rest of the Indian subcontinent too- Bangladesh and Sri Lanka both have Internet penetration upwards of 25% of the population; and Pakistan is showing steady increase in Internet use base-200x the base it had a decade back! 

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