GroupM’s Fourth Installment of Consumer Eye: Marketing Technology – Data Privacy in Homes with Kids

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In the fourth installment of Consumer Eye: Marketing Technology, we take a closer look at one of the themes discussed in our recent whitepaper – Data Privacy and Brand Trust in Asia Pacific: Turning Risk into Opportunity. Are homes with kids more concerned about data privacy? Or less? We might think that parents would be more concerned about protecting their children but strangely, that is not what research indicates. Will this continue to be the case in the future?

Consumer Eye Infographic

 

Stay tuned for the next release as we move away from data privacy to cover broader factors surrounding technology adoption and consumer purchase behavior. To learn more about Consumer Eye: Marketing Technology, contact us at consumer.eye@groupm.com.

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