GroupM's Second Installment of Consumer Eye: Marketing Technology

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In our second installment of Consumer Eye: Marketing Technology, we explore the hot topic of Video-on-Demand and shed light on Asia Pacific consumers’ views on advertising in these services.

Are they averse to advertisements, or would they overlook advertisements for its benefits? While counter-intuitive, our data suggest that even paid subscribers would tolerate some ads if appropriately incentivised.

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As technology evolves, the amount of personal data that is being produced and collected will also grow. How do consumers – particularly Asia Pacific consumers – feel about this? Stay tuned for the next release as we take on the issue of data privacy in a comprehensive whitepaper.

To learn more about Consumer Eye: Marketing Technology and related topics, contact us at consumer.eye@groupm.com.

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