Why short-form video is here to stay, and what you should do to make the most of the seconds... views from Twitter, Snap, Spotify, The Trade Desk and Xaxis.
From the 'big whack' to the 'nail tap', via Hawaii and Japanese computer games – the discussion on how to make short-form video work and why it’s become a central part of many media strategies is vibrant and varied. We all need to pay attention.
And this is why Campaign and Xaxis invited brands and agencies to a Marketing Masterclass about short-form video advertising with a panel of platform and agency experts. The jam-packed audience highlighted the importance of short-form video as an effective new medium, said Campaign’s global head of media, Gideon Spanier.
The media-owners on the panel revealed that they are starting to ramp up short-form video. Twitter’s head of video advertising solutions, Lucy O’Dwyer said that shorter, snackable content sees the "most efficiencies and effectiveness".
To read more and watch the video interview, please see the Campaign UK website here.
This article was first published on campaignlive.co.uk.