A few months ago, I joined a panel at the Association for Online Publishing (AOP) Inside Out event to discuss the launch of its new Quality Advertising Charter.
It struck me how important, in our multi data, tech and media industry, this and other advertising industry quality accreditations, such as the IAB Gold Standard, have become for much-needed quality reassurance. Everyone across the industry, quite rightly, wants guarantees that digital advertising will be housed in safe, high quality and relevant media environments.
Beyond reassurance commitment, I hope that accreditations such as the AOP charter ensure our industry is implementing tough guidelines and restrictions, pushing everyone to take responsibility to commit to achieving higher quality standards.
In this ever-evolving digital world – quality media environments are essential to all aspects of brand safety and ultimately campaign success - and in my view should be top of advertiser’s priority lists for three reasons:
Read more at Campaign Live here.