London, 11 April 2018 - Lloyds Banking Group (LBG) and GroupM today announced that Richard Warren, Managing Director at Greenhouse GroupM will be leaving the company to join LBG as Director of Marketing Communications. The appointment is effective from June this year and Warren will report to Catherine Kehoe, Managing Director, Group Brands and Marketing at LBG.
“I am delighted that Richard is joining our team bringing his wealth of communications experience and proven leadership to drive forward our marketing agenda,” said Catherine Kehoe, Managing Director, Group Brands and Marketing at LBG. “Richard has worked alongside LBG for many years and shares our passion for customers and brands. He will lead our media and creative strategy ensuring we continue to build strong brands in the market and put our customers at the heart of everything we do.”
“Richard has done a great job over the last year, building one of our strongest GroupM UK client teams,” said Nick Theakstone, Global Chief Investment Officer, GroupM. “His appointment further reinforces the importance of media and creativity working in tandem at both client and agency level and I know he will be an incredibly effective client at Lloyds. We look forward to working with him and all the team going forward.”
In 2017, Richard joined Greenhouse GroupM, a division of GroupM UK since 2015 which has been the dedicated in-house media team for Lloyds Banking Group. He previously held the position of UK Chief Executive for MullenLowe Group, formed in 2015 following the merger of DLKW and Lowe in 2010. With nearly 30 years working in the industry, Warren began his career at Publicis as an account manager and then moved to Kirshenbaum & Bond in New York.
GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/Six, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology, and an array of specialty services including addressable TV, content, and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.
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About Lloyds Banking Group
Lloyds Banking Group is the UK’s biggest lender to SMEs, a leading mortgage provider to first time buyers and operates the UK’s largest digital bank.
The Group’s main business activities are retail and commercial banking, general insurance and long-term savings, provided under well recognised brands including Lloyds Bank, Halifax, Bank of Scotland and Scottish Widows.
Contact at Lloyds Banking Group:
+44 (0)7814 395855 (U.K.)