Lyle Schwartz, President of Investment GroupM spoke to Media Village on the value of CES

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Lyle Schwartz, President of Investment GroupM, spoke to MediaVillage on the value of CES 2019, especially in understanding where media is going. In a separate interview, he spoke on his interest in the tremendous amount of data new technologies collected and "Figuring out where, when and how that data might apply, or the technology being able to pull that data might apply, to things that we want to do in the future".  See Direct Links to his full comments below.

Media Village: Almost Live from CES – Day One Takeaways

Media Village: Almost Live from CES – Day Two Takeaways
 

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