GroupM’s global digital chief Rob Norman believes the rise to prominence of Snapchat and Amazon could end the duopoly of web giants Google and Facebook.
Speaking on a panel session from Cannes produced by MCN and News Corp, Norman said client conversations during the week had repeatedly focused on Facebook and Google’s inexorable rise. But he thinks they may not have it all their own way for long.
“When you look at the user growth of Snapchat and the way Amazon is developing as a business, it is not really true that there is a duopoly developing in the way that people think,” said Norman. “There is a significant chance it is becoming more competitive than it has been in the last few years.”
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