上海家化任命竞立中国为其媒介代理商

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       上海家化任命竞立中国为其媒介代理商,为旗下七个品牌提供数字与传统媒体的策划服务,包括六神、美加净、启初、汤美星、Church & Dwight、高夫和家安。据悉,参与此次比稿的还有阳狮媒体(家化现有代理商)、OMD和博报堂,最终竞立媒体脱颖而出,成功赢得这一中国美容护肤、个人护理及家居护理品牌的比稿。

       合作之后的首个营销活动将于今年4月开启,为世界知名婴童用品品牌“汤美星”打造一次广告推广活动。届时,一系列汤美星产品将在各大热门母婴社交平台上架,以吸引顾客参与试用和在线评论活动。

       竞立中国总经理金若蓝表示:竞立媒体一直致力于通过系统化思考和智能化数据为客户提供综合策划解决方案。利用系统化思考,我们为七个不同的独立品牌量身定制了相应的媒体策划方案。

       “对于历史悠久的六神品牌,我们运用创新的媒体组合与场景营销,提升年轻消费者的品牌参与度,以扩大品牌的用户群。通过数据分析和群邑集团的受众洞察与激活解决方案——[M]PLATFORM,婴儿护理品牌“启初”将有机会精准触达不断更迭的母婴人群。这种自下而上的方法,专注于通过消费者洞察、创意偏好以及媒体表现的个性化因素,为我们指明了媒体投资的方向。这将有助于品牌准确触达潜在用户,并最大限度地提高投资回报率。金若蓝补充道。

       上海家化品牌运营部高级总监秦奋华表示: 家化在品牌创新、成长和质量等方面有着长期优异的表现,并且一直居于领先地位。因此我们希望媒介代理商能够展现出创新和数据使用的能力,从而准确触达我们的不同目标受众群体。我们期待与竞立媒体团队的合作,并在不久的将来促成共同的发展。

       上海家化是中国历史悠久的民族企业之一,其前身可追溯至1898年。该公司自2001年起在上交所上市。

       竞立中国与上海家化的合作伙伴关系即时生效。

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