London, 30 September 2019 - GroupM, the media investment group of WPP, today announced that Steve Goodman has formally stepped down from his role as Managing Director of Print Trading. Goodman was appointed as the first Director of Press at the newly formed GroupM in 2006, following WPP’s purchase of Grey and MediaCom.
“Steve has long been a major advocate of the publishing sector in all its guises, both within GroupM and its agencies, but also acting as Chairperson for the IPA board of Press Directors, and representing the agency views on the Board of the ABC. He has been a valued friend and mentor to everyone at GroupM and across all of our agencies - and his extensive expertise will be missed,” said Tom George, CEO, GroupM UK.
"I have found the last over 35 years working across the GroupM, advertising and agency arena thoroughly rewarding and enjoyable. Now, given the numerous and rapid changes within the industry, and Publishing Sector in particular, I feel now is an opportune time to focus my efforts on helping develop the sector directly. I feel that there are a huge number of untapped opportunities and potential for growth,” said Goodman.
Following the merger of The Media Business and MediaCom in January 1999, Goodman became responsible for the coordination of press trading across all of the WPP media agencies, which accounted for over 26% of the entire display press marketplace totalling £550m. Goodman’s career has stretched from planning and buying, at The Media Business, one of the industries very first Media Independents set up by Allan Rich and Don Beckett, and subsequently setting up and developing the Print Departments there.
Goodman helped develop a market-leading press function across the group, overseeing accounts including Procter and Gamble, Royal Bank of Scotland, DFS and the COI. His role at GroupM UK encompassed the negotiation of all media owner investment in the print market.
Listed as one of Campaign’s Top Ten media negotiators in the UK, Goodman’s career began at The Media Business in 1982 initially planning on a range of accounts, and continued to span a successful career of more than 35 years.
Goodman plans to remain active in the industry, pursuing his interests and new challenges in print and technology.
GroupM is the world’s leading media investment company responsible for approximately $48B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.
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