With this show, one of the most successful global formats of Hollywood Squares will premier simultaneously on Television (on Star Maa) and OTT video service (Viu)
The global Video-on-Demand OTT service by Vuclip and PCCW, Morris Street Advisors, Star Maa, the leading Telugu entertainment channel which is part of Star India, Viu, and GroupM’s Motion Content Group joined hands to bring the most successful global format Hollywood Squares to India. This collaboration will present the Indian version of multiple Emmy award-winning and internationally successful CBS show format ‘Hollywood Squares’ for the Telugu audience titled as ‘Tollywood Squares’.
This partnership will help deliver content cross-platform as the show will be available on a digital platform and a television channel simultaneously. Morris Street Advisors, a boutique content leader, has acquired the format rights to “Hollywood Squares” from CBS Studios International for India and has partnered with Viu to produce localised version of the format.
Read more on TVNews4U here.