As Tim Castree prepares for his role as Jury President of the Media Lions for the upcoming Cannes Lions International Festival of Creativity, he hopes to see entries that reflect how brands have effectively married creativity and context.
His first-time judging gig comes after the Cannes Lions reached a tipping point in 2017 as some agencies pushed back on the cost and scale of the venerable event. “It’s going to be a little bit more subdued this year,” Castree, the Global CEO of GroupM’s Wavemaker agency, says in this interview with Beet.TV.
Nonetheless, he’s “excited to dig into the work.” With pre-judging efforts already under way, “I’m up to my eyeballs in looking at work at the moment.”
Watch the full video on on Beet.TV here.