Newsroom

The Government of Canada has selected GroupM’s Government Practice Powered by EssenceMediacom as their new media agency of record.

GroupM, WPP’s media investment group, today announced its commitment to double media investment for annual women’s sports with the creation of a dedicated marketplace. GroupM will seek first look and first-to-market opportunities beginning with the 2024-2025 Upfront alongside advertisers including adidas, Ally, Coinbase, Discover®, Google, Mars, Nationwide, Unilever, Universal Pictures, among others.

GroupM today announced the appointment of Sharb Farjami as North America (NA) CEO, effective immediately. Previously, Farjami served as North America CEO for GroupM agency Wavemaker where he played a key role in establishing Wavemaker as the leading performer in new business for GroupM in the region and a primary contributor to the agency’s industry leading record for global new business in 2023.    

For the fourth time, GroupM has been awarded Top Employer Europe accreditation following five individual market certifications: Germany, Italy, Poland, Spain and the U.K.

GroupM announced the launch of a proprietary AI Marketing Maturity model to support marketers’ AI transformation journeys, maximize marketing performance, and drive long- and short-term value from AI technology.

GroupM today announced an industry-first collaboration with Google to integrate behavioral data into the Choreograph insights platform via Google’s Audience Insights API. Choreograph is one of the first partners to gain access to the API, which aggregates billions of anonymous signals from the web, search and YouTube to deliver improved marketing insights insight into browsing and shopping behaviors. Piloted by Wavemaker and now available to GroupM clients globally via Choreograph’s Insights Platform, the collaboration will provide teams with access to instant and actionable insights to inform brand campaigns for media planning, content, and activation.

GroupM, WPP’s media investment group, today announced a collaboration between GroupM Nexus, the industry-leading performance marketing organization and Amazon Ads, to co-develop and launch the Amazon Marketing Cloud Maturity Framework. Available to GroupM clients, the custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

GroupM today announced the launch of the GroupM Ad Innovation Accelerator, a first-to-market program aimed at redefining engagement between advertisers and audiences. BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube will join GroupM’s Ad Innovation Accelerator at launch. With a common vision, the working group will strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments such as Peacock, Telly, The Roku Channel and YouTube, among others. This program will first roll out in North America and then to other markets throughout 2024, with the goal to develop and pilot new ad formats across existing and emerging channels.