Newsroom
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GroupM Forms Ad Innovation Accelerator to Power Advertising Experiences of the Future
GroupM today announced the launch of the GroupM Ad Innovation Accelerator, a first-to-market program aimed at redefining engagement between advertisers and audiences. BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube will join GroupM’s Ad Innovation Accelerator at launch. With a common vision, the working group will strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments such as Peacock, Telly, The Roku Channel and YouTube, among others. This program will first roll out in North America and then to other markets throughout 2024, with the goal to develop and pilot new ad formats across existing and emerging channels.
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GroupM Launches Innovative Commerce Education Curriculum Developed in Partnership with Over 15 Top Retailers, Media and Commerce Tech Partners
GroupM is launching a unique commerce education curriculum, developed by GroupM’s commerce team, to upskill its 12,000 cross-channel performance experts to be the industry’s largest community of certified commerce experts. GroupM employees will learn commerce strategy and activation best practices directly from industry, retailer, and media platform leaders. The curriculum addresses the need for best-in-class training in an industry that is continually innovating and evolving.
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GroupM Appointed Global Media Partner to Allianz
GroupM, WPP’s media investment group, today announced its appointment as global media partner of record to Allianz Group, one of the world’s leading insurers and asset managers that serves more than 122 million customers in over 70 countries.
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GroupM Releases Its This Year Next Year 2023 End-of-Year Global Advertising Forecast
GroupM today released its end-of-year edition of the company’s “This Year Next Year” advertising forecast, which evaluates global advertising investment for 2023 and anticipates trends in investment for 2024. The report finds that resilient consumer behavior has driven 5.8% global growth in advertising investment for 2023, reaching a $889 billion (excluding spend on U.S. political advertising).
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GroupM presenta nuevos servicios y novedades en su equipo de liderazgo para impulsar la próxima era de transformación de sus clientes en España
GroupM ha dado hoy un paso definitivo en su estrategia para mejorar su oferta de servicios y capacidades, evolucionando como plataforma de aceleración de negocio y relevancia de sus clientes, a los que continuará ayudando a resolver sus retos de comunicación en un entorno en constante cambio.
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GroupM Launches Comprehensive Post-Cookie Readiness Program Testing Google’s Privacy Sandbox
GroupM launches the first and largest global post-cookie technology readiness program, in partnership with Google Chrome. This global initiative brings together GroupM clients to accelerate their understanding of Google Privacy Sandbox APIs and their use in advertising. Participating GroupM clients will get access to the learning program to assess and improve their post-third-party cookie deprecation readiness in a real-life environment, using their own products and audiences.
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GroupM launches full-service ESG integration partnership in the UK
The new partnership will empower GroupM to better understand client performance and activate future planning against ESG goals
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GroupM Announces Alexandra Chabanne to Lead France
GroupM announces Alexandra Chabanne to lead GroupM France as CEO.