Newsroom

  • GroupM Announces Alexandra Chabanne to Lead France
    GroupM Announces Alexandra Chabanne to Lead France

    GroupM announces Alexandra Chabanne to lead GroupM France as CEO.

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  • Alexandra Chabanne prend la direction de GroupM France
    Alexandra Chabanne prend la direction de GroupM France

    GroupM, branche média de WPP et leader mondial en conseil et investissements publicitaires, annonce la nomination d’Alexandra Chabanne en tant que CEO de GroupM France.

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  • GroupM Introduces Co-Engineered Amazon Ads Excellence Monitor
    GroupM Introduces Co-Engineered Amazon Ads Excellence Monitor

    GroupM today announced the launch of a bespoke Amazon Ads Excellence Monitor for Amazon Ads, designed and co-engineered by teams at GroupM Nexus Commerce and Amazon Ads. The new monitoring system incorporates collective intelligence from across Amazon Ads and GroupM and leverages a data-validated array of more than 20 custom developed variables to measure and monitor media investment in Amazon Ads.

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  • Instacart and The Trade Desk Partner to Enhance Programmatic Advertising for CPG Brands
    Instacart and The Trade Desk Partner to Enhance Programmatic Advertising for CPG Brands

    Beam Suntory and GroupM Join Pilot to Sharpen Their Campaigns on The Trade Desk with Instacart’s Retail Media Data

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  • GroupM Joins Forces with Google to Create and Launch Website Accessibility Workshop for Clients
    GroupM Joins Forces with Google to Create and Launch Website Accessibility Workshop for Clients

    GroupM today announced a partnership with Google to create and launch a website accessibility workshop that will enhance the accessibility of client websites. Built in collaboration with its agency EssenceMediacom and Google, and successfully piloted with EssenceMediacom client Bayer, the Accessibility workshop utilizes a Google Lighthouse Accessibility score, and aligns with GroupM’s mission to make advertising work better for people and Google’s mission to make information universally accessible. 

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  • Criteo and GroupM Partner to Drive Commerce Media Innovation in APAC
    Criteo and GroupM Partner to Drive Commerce Media Innovation in APAC

    Criteo and GroupM today announced the first partnership in Asia Pacific (APAC) to strengthen omnichannel commerce media capabilities for GroupM clients in the region. The partnership brings together product sales data and the proprietary media solutions of GroupM, with privacy-safe commerce audiences and proximity-based insights provided by Criteo. Criteo's insights technology will further enhance media planning, budget allocation and best-in-class activation, enabling new levels of relevance, optimization and conversion for GroupM clients across all channels.  

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  • GroupM Enhances Creator Content Amplification Capabilities Globally with Amazon Ads
    GroupM Enhances Creator Content Amplification Capabilities Globally with Amazon Ads

    GroupM today announced a global collaboration with Amazon Ads to introduce creator-led shoppable content to the Amazon advertising suite of services available to its clients. The collaboration gives GroupM clients the ability to amplify creator content within the Amazon DSP and in Amazon Sponsored Brand placements. Developed by The Goat Agency and available exclusively to GroupM clients via Goat, the collaboration enables advertisers to drive commerce outcomes more effectively with audiences on Amazon.com.

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  • Walmart Connect Launches Academy Ad Certification
    Walmart Connect Launches Academy Ad Certification

    Walmart Connect launches academy ad certification that allows advertisers to earn credentials for their retail media expertise, following first-to-market testing by GroupM.

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