GroupM UK Sets the Standard with Latest IAB Gold Accreditation

GroupM UK is proud to have been awarded the latest Gold Standard Certification from the Internet Advertising Bureau (IAB UK) for the eighth consecutive year. Since the certification’s launch in 2018, GroupM has been an early and active participant, demonstrating our ongoing commitment to responsible and effective digital advertising.

The IAB UK’s Gold Standard brings together several key industry initiatives designed to create a safer, more transparent, and user-friendly digital advertising ecosystem. The Gold Standard focuses on tackling ad fraud, enhancing brand safety, improving user experience, supporting compliance with GDPR and e-privacy regulations, and strengthening supply chain transparency.

The most recent version of this accreditation includes additional criteria to provide standardised metrics, deliver improved consumer experiences, and further increase transparency across the industry. GroupM has shown strong public support for a range of IAB Tech Lab standards, including video signals, the Ad Creative ID Framework (ACIF) 1.0, the VAST CTV Addendum, Podcast Measurement Guidelines, and RefSettings.

GroupM was among the first major media holding groups to achieve the 1.0 and 2.0 Gold Standard Certifications, as well as the 2.1 Gold Standard Certification in November 2022. This latest accreditation reflects the dedication and expertise of our entire network, including GroupM, EssenceMediacom, Mindshare, Wavemaker, and T&Pm.

We are committed to fostering a digital advertising environment that is inclusive, secure, and effective for everyone. For more information on the IAB UK’s Gold Standard Certification, please visit https://www.iabuk.com/goldstandard.