Nicolas Bidon Named Global President of Xaxis

Xaxis has promoted Nicolas Bidon to the role of global president, replacing Brian Gleason, who recently moved to become global CEO of Group M’s new [m]Platform data system.

Mr. Bidon was previously Xaxis’ CEO for Europe, the Middle East and Africa, which is the WPP-owned programmatic and technology platform’s largest region, covering 25 markets.

One of Mr. Bidon’s priorities in the new role will be integrating and expanding e-commerce specialist Triad Retail Media, which Xaxis bought in October.

“We want to help monetize the 97% to 98% of visitors who visit an ecommerce site but don’t buy anything,” he said.

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